If there is a future for designers and marketers in big business, it lies not in brand, nor in “UX”, nor in any colorful way of framing total control over a consumer, such as “brand equity”, “brand loyalty”, the “end to end customer journey”, or “experience ownership”. It lies instead in encouraging behavioral change and explicitly shaping culture in a positive and lasting way. … »

Ahead of this year’s EuroIA conference I caught up with experience architect, strategist and all-round nice guy Joe Lamantia. We talked about designing for experiences, games design, Killzone and monasteries. … »

Emotion is one of the most powerful elements of an experience, and also the most difficult to design.  Yet games regularly inspire intense emotions, drawing players into the experience they offer, and making these experiences enjoyable and memorable. … »

We’ve heard it before: we should focus on designing for an experience; experiences are fundamentally different design challenges to a product or services; experiences are designed from the outside in.

We’re also told that we can apply this experience-centric perspective to tackle problems beyond the design of a product or piece of software. But we don’t often see examples of these ideas being put into practice. So that’s what I’d like to share. … »

We often discuss the need for us to be designing for an experience. And we talk about the importance of experience design – and design generally – playing a strategic role in business decisions. But we’re less forthcoming when it comes to discussing what is an experience strategy?
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We should feel ashamed of ourselves. According to a recent research people get angry and frustrated by the complexity of modern mobile phones. We, experience designers, are stupid… We’ve got the greatest job in the world, full of endless posibilities to make people’s lives better, easier and happier. And we still manage to only make things worse. … »

Why can’t the web be a total experience? Even though we have Flash, Silverlight, Ajax and the most beautifully designed websites, I never feel submerged. How can this be? My opinion is that the webbrowser is slowing us down, killing the experience in the process.

When you think of it: the functional framework of an average browser takes up 10-15% of our screen. Showing us buttons, icons and textfields that we won’t be using for most of the time. In fact, it’s defining the way I use and experience websites. By generalising navigation structures it forces us to navigate 95% of the web in exactly the same way: hierarchal. This of course enhances usability, but degrades user experience. … »