After a night of engaging conversation over dinner, drinks, as well as Brad Pitt and George Clooney sightings, the second day of IDEA kicked off. The speakers of the second day had big shoes to fill after the great speakers from the day before. Needless to say, they all rose to the occasion effortlessly and gave attendees plenty to think about for their trips home.

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After a daylong workshop given by Nathan Curtis of EightShapes, The Information Architecture Institute’s IDEA09 officially kicked off on September 15th. The conference took place in Toronto at the MaRS Centre this year, with an approximate attendance of 250 UX professionals from around the world.  Many of the conversations that took place over dinner and drinks were fueled by the sessions of the day, and extended the conference’s experience well into the night. … »