
Being open-minded when conducting user research is almost the definition of the activity. In reality many people find it difficult to fully conceal their hypotheses, and the way they both ask questions and listen to answers ultimately limits what they’re able to learn from the research. Recently we interviewed a young man who had moved back to the US from working overseas and was now back in school. My colleague asked a question that was based on the framework of “old Alex” and “new Alex.” But of course Alex (not his real name) hadn’t told us that he viewed his transition in those terms. And Alex didn’t dissuade us from that framework until I explicitly asked him if he thought of himself as having a new and old version. A lack of open-mindedness can also impact how research data is analyzed. … »
Posts Tagged ‘method’
Let’s Embrace Open-Mindedness
By: Steve Portigal
on June 19th, 2009


