When looking at a product have you ever heard yourself saying “why would anyone buy this?” or “why would people use this?” – I have. Unfortunately, there have been many times when I look at products and experience the “I don’t get it moment”. I mean, I understand the functions being demonstrated but I don’t understand what problem the product team is trying to solve. So we put our doubts aside and start working on the product anyway as you know at some point you can help simplify, redesign and make usability improvements. But something still niggles at you. What is missing? … »

We often discuss the need for us to be designing for an experience. And we talk about the importance of experience design – and design generally – playing a strategic role in business decisions. But we’re less forthcoming when it comes to discussing what is an experience strategy?
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