The last few years the Internet has changed from a monologue into a dialogue. People have started blogging, discussing, responding, commenting, etc. This resulted in a digital version of ‘Power to the consumer’, where we decide what to do and buy upon the opinion of other consumers. But where were the companies? Until now they stood at the sideline, not sure what to do. In 2009 this will change, it’s time for Feedback 3.0. … »