Radio Johnny: Eric Reiss Predictions for UX in 2010
Jeff Parks
on
January 25th, 2010 
In this show Eric Reiss, from FatDUX in Copenhagen, has a spirited conversation with Jeff Parks about his predictions for the future of those within the User Experience field in 2010.
Listen to the show
Show Time: 47 minutes 34 seconds
Quotes
Finally after all these years of preaching that “content is king”…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.
They [traditional marketers] still talk about SMM (Social Media Marketing) and I don’t think there is a such an animal. Traditional marketing builds on demographics. Social Media builds on behaviour and following the conversation between people…
There is going to be an app that’s going to replace Twitter this year…Twitter has spent too long trying to figure out what their business model is going to be.
Summary
Partner of FatDUX in Copenhagen Eric Reiss has a spirited conversation with Jeff Parks about predictions for the future of those within the User Experience field in 2010.
Eric believes content strategy will become the hottest topic for businesses; that titles will continue to become less important; how a new application with a tighter business model will likely replace twitter, and how those who have been made famous by the web alone will begin to take on the real life persona of Icarus.
Show Notes
Eric discusses his post about calculating an Internet Year.
January 25th, 2010 at 2:36 pm
Social comments and analytics for this post…
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January 27th, 2010 at 2:14 pm
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January 29th, 2010 at 9:44 pm
Thanks for the great conversation Jeff and Eric.
Talk about a tons of great content in this interview, and I surprisingly found myself agree with certain things that I didn’t think I would.
The key point that is the true gem of this interview is the continued conversation about people in the UX ‘world’ learning to better interact with the business side of things. The stuff we care about, and fight with each other over, doesn’t mean squat to many of the business folks out there. And we when misuse terms and concepts that have concrete meaning in the business world closes more doors than opens.
Thanks for taking the time do this.
January 30th, 2010 at 9:48 am
Thanks, Brad. We really appreciate your support and understanding for our rather rambling conversation.
I’d love to hear more about what you found yourself unexpectedly agreeing with – and why.
Thanks, too, for supporting the onward growth of UX through conversation with the business community. This is absolutely critical. I don’t know if you’ve seen the FatDUX blogpost about “10 dos and don’ts of website development for CEOs” but I think you’d enjoy it (http://is.gd/5n4iE). I’ll even be presenting on this at the IA Summit in Phoenix (and if you’re in Savannah next week, I’ll be glad to give you a sneak preview). I also have a talk on Slideshare about the myth of ROI as a business argument. But I digress.
Thanks again for your thoughts – and I (well Jeff, too, I know) look forward to hearing more from you.
February 1st, 2010 at 2:10 pm
Brad, I agree that our focus needs to be more about how we communicate and interact with the business community.
I think there is incredible opportunity to both learn from business leaders and in a reciprocal fashion, facilitate a better understanding of the value our processes can bring to the board room.
It starts with us. It starts with a genuine desire to listen to understand, and then to share from our experience / perspective; not the other way around.
We are seeking respect and an opportunity to help businesses innovate and grow. We can only earn such respect if we show others outside our discipline that their ideas are of value and will continue to be valued within our own processes.
February 8th, 2010 at 7:56 pm
Some bold predictions here.
The expressed ideas exchanged in this conversation reflect cutting-edge thought-leadership.
Based on the voiced reason and logical points from Eric, I believe I can confidently declare that win or fail, these predictions will be a win-win situation.
If Eric is right, well then he’s right.
If he’s wrong in a specific point, the fact remains that the collaborated thoughts and behaviour patterns that he has drawn these conclusions from indeed point to what lies beneath. Like the saying goes, \where there’s smoke there’s fire\, I believe Eric is addressing the issues at hand.
Business process’ combined with intimate people interactions will pave the way for new media (I prefer \new media\ instead of \social media\ because new media is already an understood term, social media in it’s truest form is new media, and new media should always be the vanguard for change by capturing the latest social trends in media :)
I am very thankful that I had a mentor in my earlier years that constantly hammered the idea of business practices into my craft of intelligent design.
My frames are not limited to boxes, arrows and lorem ipsum, but rather the intimate connection of an individual engaging a system that was explicitly made to serve them while pushing business objectives based on needs, desires and emotions.
This done correctly will develop deliverables that create brand loyalty and the connection of people regardless of demographics.
February 16th, 2010 at 8:24 pm
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