Design has never been more accessible than at this moment, and design is getting more and more accessible. Not only are design tools more user friendly, design thinking is a skill-set that is used from call agents to CEO’s.
…what is this unique element that separates the designer from the marketeer, copywriter, programmer and the rest of the world? I believe that design ethics separate the designers from the rest of the world. In fact, the stronger the design(ers) ethics are, the better of a designer he is.
Designers naturally have the urge to do the right thing. Historically, this was to make things look pretty rather than ugly. Today, I think the right thing to do is to make things good, rather than bad.