The Psychologist’s View of UX Design

Susan Weinschenk wrote an article for UX Magazine where she share how a pyschologist looks at the world around her and how this relates to UX design.

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The article on UX Magazine is from 2010 and was related to Weinschenk‘s book Neuro Web Design: What Makes them Click. She shares several insights:

  1. People Don’t Want to Work: they will do the least amount of work possible to get a task done;
  2. People Have Limitations: they can only look at so much information or read so much text on a screen without losing interest;
  3. People Make Mistakes: Assume people will make mistakes. Anticipate what they will be and try to prevent them;
  4. Human Memory Is Complicated: People reconstruct memories, which means they are always changing;
  5. People are Social: they will always try to use technology to be social. This has been true for thousands of years;
  6. Attention: Grabbing and holding onto attention, and not distracting someone when they are paying attention to something, are key concerns;
  7. People Crave Information: Learning is dopaminergic—we can’t help but want more information;
  8. Unconscious Processing: Most mental processing occurs unconsciously;
  9. People Create Mental Models: People always have a mental model in place about a certain object or task (paying my bills, reading a book, using a remote control);
  10. Use Visual Systems to help people.

Read the entire article on UX Magazine.

Jeroen van Geel

Jeroen van Geel is founder/chief kahuna of Johnny Holland and the interaction director at Fabrique [brands, design & interaction], a Dutch multidisciplinary design agency. You can follow him on Twitter via @jeroenvangeel.

4 comments on this article

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  3. Shannon on

    I loved this, I don’t think many designers take this information to heart. Thanks for the insight.

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