The Psychologist’s View of UX Design

The article on UX Magazine is from 2010 and was related to Weinschenk‘s book Neuro Web Design: What Makes them Click. She shares several insights:

1. People Don’t Want to Work: they will do the least amount of work possible to get a task done;
2. People Have Limitations: they can only look at so much information or read so much text on a screen without losing interest;
3. People Make Mistakes: Assume people will make mistakes. Anticipate what they will be and try to prevent them;
4. Human Memory Is Complicated: People reconstruct memories, which means they are always changing;
5. People are Social: they will always try to use technology to be social. This has been true for thousands of years;
6. Attention: Grabbing and holding onto attention, and not distracting someone when they are paying attention to something, are key concerns;
7. People Crave Information: Learning is dopaminergic—we can’t help but want more information;
8. Unconscious Processing: Most mental processing occurs unconsciously;
9. People Create Mental Models: People always have a mental model in place about a certain object or task (paying my bills, reading a book, using a remote control);
10. Use Visual Systems to help people.

Read the entire article on UX Magazine.