Whenever you hear the Calvin Klein (CK) name, what’s the first thing that runs through your mind? Clothing right?
If you said clothing, you’re right because Calvin Klein is responsible for some high-quality designs globally.
Meanwhile, Who Is Calvin Klein That Everyone Talks About?
Calvin Richard Klein, a New Yorker born in 1942, is a fashion designer famous for making cosmetics, perfumes, womenswear, menswear, bed linens, and many more.
He graduated from the fashion institute of Technology and began his fashion career as a trainee designer in an industrial suit company in 1962.
Furthermore, in 1968, Calvin founded the Calvin Klein Brand as the American fashion sector faced depression with its hippy-style fashion trends.
At first, Calvin began by designing simple clothes before shifting focus to sportswear.
Along came the highly coveted Coty awards, which he repeatedly won for three years. He was the youngest and the first fashion designer to win Coty awards between 1973-1975.
Calvin had a simple but stylish clothing ideology that was classy, elegant, costly and comfortable.
This made the Calvin Klein brand attract the attention of the younger male and female generation between the ages of 15 and 40 with disposable income.
Calvin Klein Is Not Just About Undergarments
Besides undergarments, they also make jeans, golf apparel, eyewear, socks, swimwear, footwear, hosiery, and more.
The Calvin Klein fashion brand has gotten international recognition for the good work it has done in the fashion industry.
Calvin Klein Male Underwear
Male underwear is one of the bestselling products manufactured by Calvin Klein. It is worth every penny due to its remarkable reputation and the use of high-quality materials.
In the early 80s and 90s, CK created some of the most popular underwear adverts that struck a chord in people’s hearts.
The Calvin Klein brand built a remarkable reputation for its underwear product. Lastly, everyone wants to put on Calvin Klein underwear because of its high quality and appealing nature.
Calvin Klein Female Underwear
Like men’s underwear, Calvin Klein also manufactures top-quality female underwear of all sizes to ensure women always look amazing.
Once you wear the right outfit, it will boost your morale and make you feel confident in yourself. For female underwear, Calvin Klein has a variety of shapewear, panties, bras, etc.
One of the major selling points of the Calvin Klein underwear is that it won’t fade or shrink after you’ve washed it multiple times. Rather, it will continue to retain its shape and quality.
Whether you’re looking for a lace material or something simple, Calvin Klein has something for you that is better than what’s available with other lower-priced brands.
Can I Trust Calvin Klein Jeans?
Calvin Klein is globally known for making high-quality jeans with good taste when it comes to jeans. They’ve been a fashion household name for ages.
Furthermore, Calvin Klein’s skinny jeans are one product that the general public likes a lot because of their sexiness.
Also, many people like skinny jeans because they fit the buyer perfectly and appear comfortably on them. The skinny jeans are usually built with a button fly-closure and a flexible waistband.
Furthermore, when Calvin Klein produces denim, they tend to consider the balance of style and comfort, providing various options that you can use in any given situation.
If you’re attracted to skinny jeans, they will surely give you that modern look. However, if the standard straight-leg jeans are what you’re looking for, go for it.
What About Calvin Klein’s Bras? Are They Good?
Yes, Calvin Klein’s bras are awesome. If you need a comfortable and smooth bra, you can’t go wrong with Calvin Klein bra options.
No one wants to carry saggy boobs in this dispensation, and the reason is not that women are insecure about their bodies. It’s because a woman can look better on a bra than without, and Calvin Klein is here to offer you the support you need.
Calvin Klein bras have unique features like flexi-wire technology, extra-firm back straps and full-coverage cups for amplified lifting.
In a nutshell, Calvin Klein panties and bras are sexy, comfortable and beautiful. They represent comfort and style and can be gifted to loved ones and family.
What Products Are Calvin Klein Known For?
The Calvin Klein brand produce and market a variety of products which include the following;
- Women suits
- Women dresses
- Women’s sportswear
- Men’s tailored clothing
- Men’s dress furnishings
- Men’s sportswear
- Golf apparel
- Collection apparel
Is Calvin Klein A Luxury Brand?
Ever since Calvin Klein burst into the fashion scene in 1968, the company has transformed into an international fashion brand that offers everything from sneakers to watches to accessories and much more.
Calvin Klein is indeed regarded as a luxury brand. However, not all their products are luxury items.
Some people believe that Calvin Klein isn’t a luxury brand but a lifestyle brand.
Furthermore, the argument continues with the notion that Calvin Klein, as a brand, is more about the exciting experience of wearing Calvin Klein to look classy in public and not because the clothing is anything special.
Meanwhile, for many others, Calvin Klein is seen as a luxury brand that they are proud to associate with. Many of its products are used by the elites. Although, it doesn’t operate in the same playing field as Gucci, Louis Vuitton or Cartier.
It will interest you to know that the Calvin Klein brand name is more popular than its parent company, PVH Corp.
PVH Corp is a household name known as one of the most prosperous cloth manufacturers in the world.
In today’s world, Calvin Klein has successfully built a loyal and engaging following that helps to project its image as a brand that represents quality, high fashion and style.
This is something that other brands find difficult to achieve.
Calvin Klein Brand Reputation With Wristwatches
The Calvin Klein brand is known for three principles, namely;
Calvin Klein doesn’t make their watches themselves; they leverage the expertise of the Swatch Group in that regard. This means that all Calvin Klein state-of-the-art wristwatches were made under contract with the Swatch group.
The Swatch Group and Calvin Klein signed a contract in 1997 that allowed the Swatch group to produce fashion-oriented, quartz-powered watches branded Calvin Klein.
Let’s Dive Into The Unique Selling Points Of The Calvin Klein Brand
The Swatch group usually delivers their watches to Calvin Klein in stainless steel or PVD (Physical Vapor Deposition) finish. However, PVD coatings, which are relatively cheap, are more resilient than other types of precious metal casing.
Meanwhile, the PVD casing is perfected by using matte black or rose gold exterior to give it that modern look.
Calvin Klein prides itself on creating clean quality products that represent its brand’s operational and active designs.
Calvin Klein has gone far and beyond to push the boundaries of designs they produce to ensure that their loyalists enjoy many options without sacrificing artistry.
Calvin Klein takes precision seriously and this is made possible with their Swiss connection.
Their smaller watch models have profited massively from Swatch’s ETA movements due to their emphasis on simple watches.
Calvin Klein’s Advertising Strategy
Here are the various core elements of how Calvin Klein conducts their advertising.
Leveraging celebrities and social media influencers
A perfect example of this strategy took place in 2014 when Calvin Klein sent the famous #MyCalvins hashtag to social media influencers and celebrities to promote the Calvin Klein brand.
Furthermore, the company sent products to household names in the fashion industry like Emily Weiss, Fergie, Aimee Song, and many others.
All the contacted influencers posted images of themselves rocking Calvin Klein underwear in their hotel rooms and homes.
Shortly after the influencers posted their images, thousands of social media users followed the trend by uploading their images with the #MyCalvins hashtag.
At the end of the promotion, the ad campaign got an incredible 4.5 million engagements online, which helped Calvin Klein to grow its fan base.
Furthermore, the ad created more awareness among the younger generation, who were the major users of social media as at that time.
Uses controversy as a tool for promotion
A perfect example of this strategy took place in 2016 when Calvin Klein released images of a sexually-explicit advert to promote its #MyCalvins campaign.
The image that caught everyone’s attention was that of actress Klara, who revealed her upskirt.
The campaign received public outrage, which resulted in thousands of negative comments on Facebook, Instagram and Twitter as many people were not happy with Calvin Klein.
To make matters worse, news outlets like The Blaze, Fox News, and Breitbart condemned the ad.
However, in response to the outcry, Calvin Klein declined to release any statement as they maintained radio silence and kept the campaign images online.
The ad campaign continued to spark conversations online and create more awareness for the brand as all they wanted was attention, and they achieved their goal by getting more popular with the younger audience.
The Bottom Line
In a nutshell, Calvin Klein manufacture clothes that you’ll be proud to wear, and the truth is that what you have in your closet should express your personality.
Calvin Klein is indeed a good brand.
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