While SEO experts have turned their heads towards voice search and started optimizing their websites accordingly to make sure their sites appear in top search results against the most used voice search queries. They often tend to underestimate the power of image search in bringing organic traffic to their website. According to recent stats by MOZ, around 27% of online searches in the US were made on Google images.
The aforementioned data shows that image search is not something to be underestimated. However, it is often overlooked by SEO experts, which means they are losing a significant chunk of organic traffic because of the laziness they show when it comes to picture search optimization. Google image search optimization is as necessary as the SEO that is done in line with other types of search methods to direct even more traffic to their website.
It should be noted that many independent reverse photo lookup display reverse photos result from Google image search as well. Hence, it is essential to take necessary measures to ensure better results. We have put together a few tips and tricks to help you in this regard. Keep on reading this article to know more about these tips and tricks. Further details are given below:
Image searches may be more significant than you think
Image search has more to offer than you may think of. Usually, people believe that image searches are only helpful in finding some relevant information over the internet. But its applications are not only limited to locating the images. It can also be constructive in SEO. If you see this from an SEO perspective, you will be amazed to know that it is more advantageous than many standard SEO practices.
Besides helping SEO experts locate the images that can support their textual content, image search also assists them in knowing what kind of images are more effective and engaging and what kind of images your competitors are using.
Use Supported Image Formats
When it comes to image search optimization, you can’t overlook the use of supported images for this purpose. Hence, you need to make sure that the images posted on your website are recommended by Google and other search engines for better visibility in image search results. If you don’t know about the supported image formats, then don’t worry as we will mention all the supported image formats here.
Formats that are supported by Google Image search are JPEG, PNG, GIF, BMP, SVG, and WebP. Using image files encoded in the aforementioned formats will help you enhance the exposure of thumbnails shown in the picture search results because of the reverse photo search method. Ultimately, your website is likely to receive more traffic from the image search.
Ensure Good Quality Photos
If your website is loaded with images that lack clarity, then what is the point of posting those images. You need to make sure that the image you are posting on your website is of good quality. By good quality, we mean a clear display of content featured by those images. Additionally, those images should not be blurred. Sharp, good-quality images tend to be more appealing to the targeted audience than blurry, unclear photos.
We know large-sized images that are of high quality, may result in slower page loading speeds. However, you can make use of some efficient image compressors to deal with this issue and reduce the size of image files significantly without compromising their quality. When sharp images will be displayed in the reverse image search results as thumbnails to a particular page of your website, the audience is more likely to visit your website.
Note: If you are not using your own designed images and you want to use public images available on the internet you can find those photos in good quality. For example, if you have a picture with low quality but you want to find it in high quality you can take the help of a photo search facility that will help you to find similar images. In the results of similar images, you can find many of good quality and download to use for your purposes.
Optimum User Experience is a Must
We all know how important optimum user experience is for search engines, especially Google. Google image search displays photo search results with thumbnails that lead to an optimum user experience, and this fact is endorsed by Google as well. Hence, it is necessary to make sure that the page that hosts a particular image is offering an optimum user experience to visitors for better exposure of that image in search results.
Some tips and tricks can make it possible. You need to make sure that the content around that image is meaningful and provides essential context to the image. Simply put, your visual content and written content on a particular page should complement each other. In addition to essential context, optimized placement (near relevant text or at the top of the page) and good URL structure for the hosted image are essential for optimum UX.
Use Descriptive Text Where Possible
It should be understood that the crawlers used by Google or other search engines to scan various pages can’t understand the meaning of images. They require help from the text around those images to understand the purpose and meaning of the image posted on a particular page of the website. You need to help these crawlers understand the meaning of those images.
You can do this by adding descriptive text where possible regarding all the images posted on your website. Start by adding a descriptive Meta title and description of the landing pages of your website. In addition to Metas, you need to add descriptive filenames, titles, captions, and relevant text for the images posted on landing pages. Moreover, meaningful Image ALT text is necessary as well.
Uncompromised Page Loading Speed is a Must
The bounce rate on your website and the amount of organic traffic coming to your website are closely linked with the page loading speed of your website. What is the use of images being displayed in image search results if your page is taking too much time to load properly? Mostly, this slower page loading speed occurs because of the inclusion of massive files and a larger coding script of the page.
If you want to get a higher chunk of organic traffic to your website through reverse image search, then it is necessary to find the loopholes in your website that are the main factors behind slow page loading speed. Once you find those loopholes and rectify them, you will see a significant rise in the traffic coming to your website from all the possible channels, including the reverse picture search.
Structured Data Can Do the Trick
When it comes to optimization of websites for better visibility on the search engine results, it is often observed that most people tend to overlook structured data. Maybe, it is because of the technical prospect of the structured data. However, it should be understood that structured data can be a key factor in optimizing a website according to Google Image Search and other reverse photo lookup utilities.
It is understood that Google Images tend to support structured data markup when you specify a product, video, or recipe in your content. Upon adding structured data to your HTML code, the image results from your websites will appear rich on the Google image search results. Moreover, this structured data will become the reason behind the display of extra bits of information along with the image on the search results.
Putting it Together
You need to optimize your website in line with the reverse image search, just like you do to optimize your website according to text-based and voice search. We have put together some effective tips to help you in this regard. Proper work on these tips will bring fruitful results for your website. We wish you luck with the process!