SafeOpt is an email retargeting platform. It is, in fact, one of the web’s leading retargeting platforms. It is used by businesses all over the world. If you are a business owner, then maybe now’s the time for you to start using it, too.
Email retargeting involves sending emails to previously engaged site visitors. It involves sending cart abandonment emails, news of discounts, and even information about products yet to be released. SafeOpt allows you to do all of this and more.
If you are interested in doubling (or even tripling) your income, here’s how SafeOpt can help.
Cart Abandonment
As mentioned in this post’s introduction, cart abandonment is an important part of email retargeting. When a site visitor puts an item in their cart and leaves your site without buying it, SafeOpt enables you to send them an email reminding them that they have left their cart full. The beauty of SafeOpt email marketing is that you are able to catch people at the right time. Sometimes, people abandon a cart because they are not sure that they are making a good decision. Giving them a nudge via email can be an effective way of getting them to commit and complete their purchase.
Personalized Emails
With SafeOpt, you are able to send site visitors personalized emails. If somebody has been on your website looking at specific pages or products, you can send them an email telling them more about what they have been checking out. This can be a very good way of getting people to commit and make purchases, especially if they were holding back because they wanted to know more. It does need to be mentioned, you mustn’t ever spam people with emails. Sending too many emails can be annoying.
Sending Discounts
If somebody has been looking at products on your website (or has abandoned their cart) then an effective way of getting them to commit and make a purchase is to send them a discount code. You need to make sure when you are sending discount codes, that the codes you’re sending aren’t too large. You can devalue your brand if you send large discount codes. The codes you send should be no more than 5-10%. You should also encourage people to sign up for your mailing list, which you can do by offering a small discount.
Promotional News
Every so often, businesses hold sales. The primary reason why sales are held is so that businesses can purge their old stock. If you are the owner of a business and need to get rid of some unwanted stock, then you can use SafeOpt’s service to send customers news of your upcoming sale. Sending people information about the sale before it takes place is a highly effective way of getting them prepared and interested. If they love your brand enough, they will prepare for the sale and make sure they’re there on time.
New Customers
SafeOpt has hundreds of millions of registered users. What this means is that it’s very likely that lots of people who visit your site but who don’t commit or buy products are signed up for SafeOpt. When somebody who is registered with SafeOpt visits your website, you will receive a notification. You can then send these people emails, welcome them to your site, or offer them discount codes. The people who visit your site do not have to be signed up for your website’s mailing list. As long as they are SafeOpt customers, you can message them. This gives you the opportunity to expand your audience and invite new people to your business.
Product Releases
You can send people emails via SafeOpt notifying them of new product releases. If you are re-releasing a very popular item, then it’s a good idea to send out an email to your mailing list, too. Some businesses even use SafeOpt to give their site visitors early access to new products. Giving people early access can make them feel special and involved in your business. Make sure that you never offer discount codes on new releases though, as this can seriously devalue your brand.
Encouraging Visitors
Not everybody who visits your site will be interested in buying anything. However, just because the people visiting your site aren’t all interested in buying anything, that’s not to say that you can’t encourage them to do so. Sending people emails via SafeOpt is a highly effective way of getting them to commit and make purchases. Coupon codes are probably the best way of getting people to convert from leads into customers. Everybody wants to save money, and if your products are expensive, coupon codes could be a good way for people who’re on budget to access them.
More Information
As mentioned previously, you can use SafeOpt to send people more information about specific pages or products on your website. If you are going to send people informative emails, then make sure that they include call-to-actions and coupon codes. The goal behind sending people more information is to convert them into customers. A call-to-action like ‘Go now’ or ‘Visit this site’ can be a good way of getting people to commit and return to your website. A coupon code can be an additional motivator. Again, make sure you do not offer significant discounts.
Catching People
Finally, SafeOpt’s platform makes it possible for you to catch people at the right time. As mentioned earlier, sometimes all it takes is a little nudge to get people to commit and buy products from your websites. Sending them an email immediately after they have abandoned the cart or your site is a good way of giving them this little push. You do need to make sure that you are not too pushy, however. If you spam people with emails, they are probably just going to forward any future emails from you straight into their junk box.
SafeOpt can be an effective way of increasing your store’s revenue. You can use it to force sales, drum up interest, and notify people of new product releases. The platform is very affordable and has received nothing but good reviews online. Give it some consideration if you are interested in growing your customer base.
