With over 1 billion monthly active users as of now, TikTok is not only popular among Gen-Z anymore but also businesses. This incredible platform offers a variety of features that facilitate brands in easily advertising themselves and boosting brand recognition.
Even better, owing to its popularity, you can also find an effective TikTok growth service that can upscale your business operations in a cinch. From fitness to fashion, this social media app greatly benefits every business and helps them become successful.
In this article, we’ll share the top 5 benefits of TikTok for business that you surely don’t want to miss out on.
1. Provides a Massive Audience
TikTok has been installed more than 3.5 billion times globally on various devices. Furthermore, since this app boasts over 1 billion monthly active users, which is ginormous, you certainly don’t want to miss the chance to expose your business to such an audience.
Most people think that TikTok is only limited to teenagers, but all kinds of users are using this social media site actively. This will not only boost brand awareness and recognition but will also help you in increasing your sales figures over time.
2. Gives You Room for Creativity
The kind of content you get to see on TikTok is lighthearted, fun, and sometimes humorous. You don’t have to take anything too seriously when creating videos for TikTok unless you’re creating educational videos.
This gives you room for creativity and lets you be as expressive as possible, no matter what kind of business you are in. You also don’t have to fret about going “wrong.” Social media users crave human connection and originality, so your business can deliver it and draw them closer to your brand.
3. Chance to Reach a Global Audience
The bigger the audience, the better. What kind of business won’t really want a worldwide audience? Having a global audience means that your business can make an increased number of sales.
What’s great is that TikTok is available in more than 150 countries! Furthermore, it is one of the most downloaded apps in over 40 countries. For a business looking for international exposure, you can’t go wrong with this social media app.
4. Great User Engagement
Do you know that a user on TikTok spends about 95 minutes a day on this social media app? A user spends more time on TikTok than any other social media platform such as Snapchat, Twitter, Facebook, and Instagram.
All this means that your brand will have more chances of getting discovered on TikTok and TikTok users engaging with your content. In addition, TikTok’s unique algorithm favors almost every creator on this app, so you can get a higher engagement rate without much effort.
5. Budget Friendly
Unlike other social media platforms, where you have to pay a lot of money for advertising to get noticed by the audience, TikTok is quite budget-friendly. With TikTok’s unique algorithm, it’s not hard for anyone to achieve organic reach without spending money or time.
You can also easily find plenty of content creators on TikTok through Creator Marketplace who can promote your business and usually charge quite less than influencers on other platforms like Instagram.