Postcards are a powerful tool for real estate agents to showcase their successes and drive new business. They can help increase referrals and establish a reputation for excellence within a community.
What are Just Sold Postal Cards?
Just sold postcards are a type of direct mail marketing used by real estate agents to promote their recent sales. They typically feature an image of the sold property and information about the deal, such as the sale price and the date it closed.
There are several benefits to using just-sold cards as a real estate marketing strategy. Here are the most significant benefits.
Sending such cards to a targeted audience can establish credibility for the real estate agent. When potential clients see that an agent has recently sold a property, they are more likely to trust that agent’s ability to sell their property. It also shows that the agent is actively working and making sales in the community.
They can also be a powerful tool for increasing referrals. When past clients receive a postcard showcasing a recent sale, they are reminded of their positive experience with the agent. They may be more likely to refer friends or family members looking to buy or sell a home.
Targets a Specific Audience
Unlike other forms of advertising, these postcards can be targeted to a specific audience. For example, suppose a real estate agent recently sold a property in a particular neighborhood. In that case, they can send postcards to homeowners in that neighborhood who may be interested in selling their homes.
Postcards are also a cost-effective marketing tool. They can be printed in bulk through cost-effective postcard printing services and mailed out to a targeted audience relatively cheaply. Compared to other advertising forms, such as television or radio ads, postal cards are a more affordable option for real estate agents.
How to Use Them?
Identify Your Target Audience
The first step in using just-sold postcards effectively is identifying your target audience. This may include past clients, neighbors of the sold property, or individuals who have recently shown interest in buying or selling a home. By targeting a specific audience, you can grow the effectiveness of your marketing efforts.
Showcase Your Successes
When creating postcards, it’s vital to showcase your successes. Please include an image of the sold property and information about the sale, such as the sale price and the date it closed. You should also include a brief testimonial from the seller or buyer, highlighting their positive experience working with you.
Personalize Your Message
Personalizing your message can help increase the effectiveness of your just-sold cards. Instead of sending a generic postcard to everyone on your mailing list, consider personalizing each postcard with the recipient’s name and a brief message. This can help establish a personal connection and increase the likelihood of a response.
Following up may include sending a personalized email or making a phone call to individuals who have shown interest in buying or selling a home. By following up, you can establish a personal connection and continue the conversation, increasing the likelihood of securing new business.
Just-sold postal cards are a cost-effective and powerful tool for real estate agents to showcase their successes and drive new business. They can help establish credibility, increase referrals, target a specific audience, and be personalized to increase their effectiveness. When used as part of a larger marketing strategy and analyzed for results, postal cards can help real estate agents stand out in a crowded market and increase their success.