B2B Matchmaking Events: How to Make the Most of Them

B2B Matchmaking Events: How to Make the Most of Them

As a business owner, you’ve probably been to enough networking events and trade shows that they might feel like a blur. But have you ever considered matchmaking? It’s not just for dating anymore! Matchmaking events are an excellent way to meet new contacts and build relationships with prospective customers or partners. These events can be especially useful when you’re looking to sell your products or services in specific industries because they allow you to connect directly with the decision makers who control purchasing decisions at those companies. However, there are some important things to keep in mind if you want these events to be successful. Here are some tips for making sure your matchmaking event goes off without a hitch:

Be Prepared to Move Fast

When you’re talking to someone, the most important thing is to make sure that you’re both on the same page. If there’s no fit between what they need and your product or service, it’s best to move on as quickly as possible.

The goal of these events is not just to sell yourself and get as many leads as possible–it’s also about finding people with whom you can build real relationships over time. If a conversation isn’t going anywhere, then it’s probably time to move on before wasting too much time trying to convince someone who isn’t interested in what you have available at this moment in time (or ever).

Be Realistic About What You Want to Get Out of the Event

You should also be realistic about what you can get out of the event. Don’t expect to close deals or make a lot of new contacts, and don’t expect to meet all the people you want to meet. It’s unlikely that anyone will have time for a one-on-one conversation with each attendee at their table; instead, focus on making sure that everyone at your table knows who is there so they can introduce themselves later on if they’re interested in talking further.

It’s also important not to feel disappointed if some companies don’t turn up at all–it happens! A good thing about these events is that most attendees contact each other beforehand so they know who else will be there before they arrive at the venue, so even if someone doesn’t turn up in person it’s likely that they’ll still talk via email or phone afterwards (but check first!).

Don’t Make Assumptions About Your Target Companies or People

You might be tempted to assume that your target companies and people are similar to yours. You may even think that they’ll all be interested in what you have to say, because after all, it seems like such a good fit. But don’t make this mistake! Being open-minded can lead to unexpected opportunities–and maybe even new friendships or partnerships down the line.

Think about how differently you would approach an event if one of your competitors were there as well as some potential customers from another industry sector entirely (like retail). That’s why it’s important not only for event organizers but also for attendees who want more success at matchmaking events: don’t assume anything about the people around you; just go with whatever happens naturally when meeting someone new–even if it means being surprised by something unexpected!

Focus on Building Relationships, not Closing Deals

The goal of an event like this is to build relationships and make connections. That’s why you should focus on building relationships, not closing deals.

  • Don’t be pushy: Don’t try to close a deal in the first meeting with someone new. You’ll come across as overly aggressive or desperate for business, which can hurt your brand image. Instead, focus on getting to know each other and understanding their needs so that you can determine if there is potential for future collaboration (and if so, how).
  • Don’t be overly aggressive: Even if you feel like something could happen between two companies at an event like this–like they could work together on something big–don’t push them into it right away! Instead of pressuring them into signing off on something right away (which would probably end up being bad), take some time afterwards to build trust with each other before making any big decisions together.

Prepare for the Most Common Pitfalls That Can Arise During a Matchmaking Event

If you’re planning a B2B matchmaking event, it’s important to be aware of the most common pitfalls that can arise during your event. While these pitfalls are generally avoidable if you plan ahead and communicate well with your attendees, they’re also good things to keep in mind as an attendee–so that you know what kind of experience to expect when attending one yourself.

Use B2B Matchmaking Software

When you have a lot of meetings and appointments, it’s easy to lose track of who you have met with and who you haven’t. A B2B matchmaking software can help keep track of all this information for you so that there are no surprises later on down the road.

The software will allow you to see what days each person has available for meetings, so that when it comes time for scheduling, everything goes smoothly because both parties know exactly what’s going on in terms of availability. This also helps prevent any conflicts from happening because someone may be free at the same time as another potential client or partner.

Matchmaking Events Can be a Great Way to Meet New Contacts

Matchmaking events are a great way to meet new contacts and build relationships. They’re also a great way to get stuck in the mud, because there are many things that can go wrong.

You need to be prepared for the most common pitfalls of matchmaking events, including:

  • The host doesn’t prepare properly and doesn’t give you enough information about your matches before the event begins. This leads to awkward silences when you’re trying to get acquainted with someone who has no idea who you are or why they’re sitting next to each other at dinner.
  • Your date is late–or doesn’t show up at all! If this happens on a regular basis (and it will), it can be frustrating and embarrassing for everyone involved when they finally arrive at their table after everyone else has eaten their entrée without them; worse yet if there’s an extra place set ready just in case someone shows up late!


Matchmaking events are a great way for B2B salespeople to meet new contacts and build relationships. They can be expensive and time-consuming, but they are worth it if you have a lot of leads coming in and don’t have time to reach out personally. The key is being prepared so that you don’t miss out on opportunities because of something unexpected happening at the event!

About the author

Johnny is dedicated to providing useful information on commonly asked questions on the internet. He is thankful for your support ♥

Leave a Comment