Pinterest for Travel Marketing: Inspiring Wanderlust and Driving Bookings with Visual Content
Are you a travel company looking for innovative ways to inspire wanderlust and drive bookings? Look no further than Pinterest! With its visually captivating platform, Pinterest has become an ideal tool for the travel industry. In this blog post, we will guide you through the steps of using Pinterest effectively to showcase your travel offerings and engage with potential customers. From creating a compelling profile to optimizing your pins, we’ll cover it all. Get ready to unlock the power of visual content marketing with Pinterest and take your travel business to new heights! So grab your virtual passport and let’s dive into the world of Pinterest for Travel Marketing.
What is Pinterest and Why is it Ideal for the Travel Industry?
Pinterest is a popular visual discovery platform that allows users to find and save ideas for various interests, including travel. It functions like a virtual bulletin board where users can create collections of images, known as “boards,” and pin relevant content from around the web onto these boards.
So why is Pinterest ideal for the travel industry? Well, first and foremost, it’s all about visuals. Travel is an inherently visual experience, and Pinterest provides the perfect platform to showcase stunning photos of destinations, hotels, activities, and more. The visually-driven nature of Pinterest allows travel companies to capture attention quickly and inspire wanderlust in potential customers.
Moreover, Pinterest offers excellent search functionality. Users can easily search for specific destinations or types of trips using keywords or hashtags. This means that if you optimize your pins with relevant keywords related to your travel offerings (e.g., “beach vacation,” “adventure travel”), you have a higher chance of appearing in search results – increasing visibility for your brand.
Additionally, Pinterest has a highly engaged user base actively seeking inspiration for their next trip. By curating inspiring boards filled with eye-catching imagery and helpful tips or recommendations related to different destinations or themes (such as honeymoon getaways or family-friendly vacations), you can position your travel company as an authority in the industry and attract potential customers who are already interested in what you have to offer.
Pinterest’s focus on visuals combined with its robust search functionality make it an ideal platform for the travel industry. By leveraging its features effectively – showcasing captivating images paired with informative descriptions optimized with relevant keywords – you can tap into a vast audience hungry for wanderlust-inducing content.
How to Use Pinterest for Your Travel Company: A Step-by-Step Guide
Step 1: Sign Up for a Free Pinterest Business Account
The first step to using Pinterest for your travel company is to create a free business account. This will give you access to valuable features such as analytics and the ability to promote your pins. Simply go to the Pinterest Business website and click on “Join as a business” or convert an existing personal account into a business one.
Step 2: Dig Into Your Profile
Once you have set up your business account, it’s time to optimize your profile. Use an eye-catching profile picture that represents your brand, write a compelling bio that highlights what sets your travel company apart, and include relevant keywords in both. Don’t forget to add your website URL and verify it for added credibility.
Step 3: Start Creating
Now comes the fun part – creating boards and pins! Create boards that reflect different aspects of travel related to your company, such as destinations, activities, or types of accommodations. Be creative with board names and make sure they align with popular search terms in the travel industry. Start pinning high-quality visuals from both within Pinterest and from external sources like your website or blog.
Remember, consistency is key when it comes to pinning regularly! Aim for at least several new pins each week while maintaining relevance and quality.
By following these three simple steps – signing up for a business account, optimizing your profile, and consistently creating engaging content – you’ll be well on your way towards harnessing the power of Pinterest for marketing purposes in the travel industry.
Step 1: Sign Up for a Free Pinterest Business Account
Getting started with Pinterest for your travel company is easy. The first step is to sign up for a free Pinterest Business account. This will give you access to the features and tools specifically designed for businesses.
To create an account, simply go to the Pinterest website and click on the “Sign Up” button. You can choose to sign up using your email address or by linking your existing Facebook or Google account.
Once you’ve signed up, you’ll be prompted to select whether you want a personal or business account. Choose the business option, as this will unlock additional features such as analytics and promoted pins.
Next, fill in all the required information about your travel company, including your name, profile picture, and website URL. Make sure to use clear and compelling visuals that represent your brand effectively.
After setting up your profile, take some time to explore other travel-related accounts on Pinterest. Follow influencers and brands in the industry to get inspiration for creating amazing boards and pins that will captivate potential travelers.
Remember, signing up for a Pinterest Business account is just the first step towards leveraging this powerful platform for travel marketing success!
Step 2: Dig Into Your Profile
Your Pinterest profile is your digital passport to the world of travel inspiration. It’s where you showcase your brand, tell your story, and connect with potential travelers. So let’s dig into it!
First things first, make sure you have a clear and captivating profile picture that represents your travel company. This could be your logo or a striking image that encapsulates the essence of what you offer.
Next, optimize your profile name and description. Use keywords related to travel and your niche so that people can easily find you when searching for relevant content.
Don’t forget to include a link to your website in the designated space. This will drive traffic directly to your site and increase bookings.
Now comes the fun part – creating boards! Organize them according to different destinations, themes, activities, or any other categories that resonate with your target audience. Be creative with board names and descriptions; they should be enticing enough to attract pinners’ attention.
Fill each board with visually stunning pins – both original content from your website/blog as well as curated images from other sources (with proper credits). Remember to use eye-catching visuals that evoke wanderlust in viewers.
Engage with fellow pinners by following relevant accounts in the travel industry. Repin their content if it aligns with yours or if it can provide valuable inspiration for travelers.
Set up rich pins for enhanced metadata display on Pinterest searches. Rich pins allow you to add additional details such as location information, pricing details, availability dates, etc., making it easier for users to get all the necessary information at a glance.
So go ahead and dig deep into perfecting every aspect of your Pinterest profile – this is where you’ll captivate travelers’ attention and inspire them to explore new horizons!
Step 3: Start Creating
Once you have set up your Pinterest business account and optimized your profile, it’s time to start creating captivating content that will inspire wanderlust in potential travelers. Here are some key tips to help you get started:
1. Create boards with a specific theme or destination in mind. This will make it easier for users to find the content they are interested in and increase engagement.
2. Curate a mix of your own original visuals, as well as repins from other relevant travel sources. This will not only showcase your brand but also provide a variety of inspiration for your audience.
3. Use high-quality images that are visually appealing and represent the unique experiences that travelers can expect when booking with your company.
4. Don’t forget to optimize your pins by adding keyword-rich descriptions and relevant hashtags. This will improve their visibility in search results and attract more users to your content.
5. Experiment with different pin formats, such as infographics, step-by-step guides, or videos, to keep things interesting and engage different types of audiences.
6. Engage with other pinners by liking, commenting on, and repinning their content. Building relationships within the Pinterest community can help expand the reach of your brand.
7. Consider collaborating with influencers or partnering with complementary travel brands to create joint boards or group projects that can attract even more attention from potential travelers.
By following these steps and consistently creating compelling visual content on Pinterest, you can effectively inspire wanderlust in potential customers while driving bookings for your travel company!
8 Pinterest Tips for Travel Companies
Pinterest is a powerful visual platform that can do wonders for travel companies. To make the most of this platform, here are 8 essential tips:
1. Invest in the Platform: Treat Pinterest as an integral part of your marketing strategy. Allocate time and resources to create compelling content and engage with your audience.
2. Use Quality Visuals: Stunning images are key to capturing attention on Pinterest. Invest in professional photography or curate high-quality visuals that showcase the unique experiences your travel company offers.
3. Make Use of Keywords Properly: Optimize your pin descriptions, board titles, and profile bio with relevant keywords to improve discoverability on both Pinterest and search engines.
4. Take Full Advantage of Analytics: Utilize Pinterest’s analytics tools to gain insights into which pins perform well, understand your audience demographics, and refine your strategies accordingly.
5. Focus on Promoting Your Pins: Boost visibility by promoting your best-performing pins through paid advertising options like Promoted Pins or shopping ads.
6. Leverage a Pinterest Marketing Strategy: Plan out a consistent posting schedule, diversify content types (e.g., destination guides, packing lists), collaborate with influencers or brand ambassadors, and participate in group boards to expand reach.
7. Focus on Search Engine Optimization (SEO): Optimize image alt text, pin descriptions, and board titles using relevant keywords to increase organic visibility beyond the platform itself.
8. Explore Pinterest Ads: Consider utilizing various ad formats available on Pinterest such as video ads or carousel ads to drive more traffic back to your website and generate bookings directly from the platform.
By implementing these tips into their Pinterest marketing efforts, travel companies can effectively inspire wanderlust in potential customers while driving bookings at the same time!
Invest in the Platform
Investing in the Pinterest platform is crucial for travel companies looking to expand their online presence and drive bookings. With over 400 million active users worldwide, Pinterest offers a vast audience of potential travelers who are actively seeking inspiration and planning their next trip.
Why should travel companies invest in Pinterest? The answer lies in its visual nature. As a highly visual platform, Pinterest allows travel brands to showcase stunning images of destinations, hotels, activities, and more. By creating visually appealing boards and pins that capture the essence of your brand and target audience’s interests, you can effectively inspire wanderlust and attract potential customers.
Moreover, investing time and effort into building a strong presence on Pinterest can yield long-term benefits. By consistently sharing high-quality visuals that resonate with your target market, you can establish credibility as an authority in the travel industry. This will not only increase brand awareness but also encourage users to engage with your content by saving or clicking through to your website.
In addition to organic reach, Pinterest offers various advertising options such as Promoted Pins and Shopping ads that allow you to amplify your reach even further. By strategically targeting relevant keywords and demographics, you can ensure that your content reaches the right audience at the right time.
To make the most out of your investment on Pinterest, it’s essential to analyze data using analytics tools provided by the platform. These insights will help you understand which pins are performing well among users – what they’re saving or clicking on – enabling you to refine your strategy accordingly.
By investing resources into enhancing your presence on this powerful platform specifically tailored for visual discovery, travel companies have great opportunities ahead of them – driving traffic back towards their websites while inspiring wanderlust across millions globally!
Use Quality Visuals
When it comes to using Pinterest for travel marketing, one of the most crucial aspects is using high-quality visuals. In a platform that thrives on stunning imagery, your travel company needs to stand out from the crowd with visually appealing content.
First and foremost, invest in professional photography or hire a skilled photographer who can capture the essence of your destination. Make sure each image tells a story and sparks wanderlust in potential travelers. Remember, quality trumps quantity when it comes to visuals on Pinterest.
Another important tip is to optimize your images for Pinterest by creating vertical pins with an aspect ratio of 2:3 or 1:2.5. This ensures that they take up more real estate on users’ screens and are more likely to catch their attention as they scroll through their feeds.
Don’t forget about video content either! With the rise of short-form videos like reels and TikToks, incorporating them into your Pinterest strategy can be highly effective in capturing audience attention.
Furthermore, make use of eye-catching graphics such as infographics or collages that provide valuable information about destinations or travel tips. These types of visuals can easily grab users’ attention while also providing useful insights.
Always remember to add compelling captions and descriptions to accompany your visuals. Use relevant keywords related to travel destinations or experiences you’re promoting to improve discoverability within search results.
By focusing on producing top-notch visual content for your Pinterest account, you’ll be able to captivate potential travelers and inspire them to explore all that your travel company has to offer!
Make Use of Keywords Properly
One of the key strategies for optimizing your travel company’s presence on Pinterest is to make use of keywords properly. Keywords are essential for ensuring that your pins and boards appear in relevant search results, increasing visibility and driving traffic to your website.
To start, conduct keyword research to identify popular terms related to the destinations, activities, and experiences you offer. Use tools like Google Keyword Planner or Pinterest Trends to find out what people are searching for in relation to travel.
Once you have a list of targeted keywords, incorporate them strategically into your pin descriptions, board titles, and board descriptions. Be sure to use natural language and avoid keyword stuffing – focus on creating engaging content that provides value while also incorporating relevant keywords organically.
Additionally, consider using long-tail keywords which are more specific phrases rather than single words. This can help you target a niche audience who may be more likely to convert into bookings.
Regularly monitor the performance of your pins using Pinterest Analytics. Pay attention to which keywords are generating the most engagement and clicks so that you can refine your strategy over time.
By making proper use of keywords on Pinterest, you can increase the visibility of your travel brand and attract potential customers who are actively searching for inspiration and information about their next adventure.
Take Full Advantage of Analytics
Analytics play a crucial role in any marketing strategy, and Pinterest is no exception. By utilizing the analytics tools provided by Pinterest, travel companies can gain valuable insights into their audience’s preferences and behaviors. This data can then be used to refine your marketing efforts and drive more targeted traffic to your website.
One of the key metrics to pay attention to on Pinterest is engagement rate. This metric measures how well your pins are resonating with your audience. By analyzing which pins receive the most likes, comments, and saves, you can identify what type of content performs best for your target market.
Another important aspect to track is click-through rate (CTR). CTR indicates how effective your pins are at driving users from Pinterest back to your website. By monitoring this metric, you can determine which pins are generating high levels of interest and adjust your content accordingly.
Additionally, it’s essential to keep an eye on follower growth over time. Tracking this metric allows you to see if your efforts on Pinterest are attracting new followers and expanding your reach within the platform.
Don’t forget about conversion tracking. If you have a specific goal in mind for each pin (such as driving bookings or sign-ups), setting up conversion tracking will allow you to measure whether or not those goals are being met.
Leveraging analytics on Pinterest provides invaluable insights that enable travel companies to optimize their strategies based on real-time data. By continuously monitoring engagement rates, click-through rates, follower growth trends,and conversions,you can make data-driven decisions that ultimately lead to more successful marketing campaigns.
Focus on Promoting Your Pins
When it comes to using Pinterest for travel marketing, promoting your pins is a crucial step in driving traffic and engagement. After all, what good are stunning visuals if no one sees them? By actively promoting your pins, you can increase their visibility and reach a wider audience.
One effective way to promote your pins is by leveraging the power of group boards. Joining relevant group boards allows you to share your content with a larger community of pinners who have similar interests. Make sure to engage with other users’ content as well, as this will help build relationships and attract more attention to your own pins.
Another strategy for promoting your pins is by integrating them into blog posts or articles on your website. Embedding Pinterest images within your written content not only adds visual appeal but also encourages readers to save and share those images on their own boards.
Additionally, don’t forget about cross-promotion across social media platforms. Share links to specific Pinterest boards or individual pins on Facebook, Twitter, Instagram, and other channels where you have an active presence. This multi-channel approach helps drive traffic back to Pinterest while exposing new audiences to your captivating travel inspiration.
Consider collaborating with influencers or partnering with complementary brands in the travel industry. Influencers can showcase your destination or services through their own curated boards or dedicated sponsored posts featuring beautiful imagery that aligns with their followers’ wanderlust aspirations.
By focusing on promoting your pins strategically across various channels and utilizing partnerships with influencers and brands alike, you can maximize the exposure of your travel content on Pinterest and ultimately drive more bookings for your business!
Leverage a Pinterest Marketing Strategy
Leveraging a Pinterest marketing strategy can be a game-changer for travel companies looking to inspire wanderlust and drive bookings. With over 400 million users actively searching for travel inspiration on the platform, it presents an incredible opportunity to showcase your brand and attract potential customers.
To make the most of your Pinterest marketing strategy, it’s essential to create visually compelling and engaging content. Invest time in curating high-quality images that capture the essence of your destination or experience. Whether it’s breathtaking landscapes, mouthwatering local cuisine, or unique cultural activities, these visuals will entice Pinners to click through and learn more about what you have to offer.
In addition to eye-catching visuals, proper keyword usage is crucial for optimizing your pins’ visibility in search results. Conduct research on popular travel-related keywords relevant to your brand and incorporate them strategically into pin descriptions, titles, and board names. This way, you’ll increase the chances of being discovered by users searching for specific destinations or experiences.
One valuable feature provided by Pinterest is its analytics tool. It allows you to track metrics such as impressions, saves (repins), clicks, and engagement rates. By regularly analyzing this data, you can gain insights into what types of content resonate with your audience and adjust your strategy accordingly.
Promoting Your Pins is another effective tactic when it comes to driving traffic back to your website or booking platform. Utilize Pinterest’s advertising options like Promoted Pins or Shopping Ads tailored specifically towards travelers interested in exploring new destinations or planning their next trip.
Developing a comprehensive Pinterest marketing strategy should not stop at creating boards filled with stunning images alone – consider incorporating SEO techniques as well. Optimize both individual pins’ descriptions and entire boards by including relevant keywords that align with user search intent.
Don’t overlook the power of paid advertising on Pinterest if you’re aiming for even greater reach and exposure. The platform offers various ad formats designed specifically for businesses, allowing you to target your ideal audience and drive conversions effectively.
Focus on Search Engine Optimization
When it comes to using Pinterest for travel marketing, focusing on search engine optimization (SEO) is crucial. By optimizing your pins and boards with relevant keywords, you can increase your visibility in both Pinterest searches and Google search results.
To start, make sure to use keyword-rich descriptions for your pins and boards. Think about the words users would type into a search bar when looking for travel inspiration or information. Include these keywords naturally throughout your pin descriptions to improve their discoverability.
Another important aspect of SEO on Pinterest is utilizing hashtags effectively. Hashtags help categorize your pins and make them more searchable within the platform. Research popular travel-related hashtags and incorporate them into your pin descriptions.
In addition to optimizing individual pins, pay attention to the titles of your boards as well. Use clear and descriptive board names that include relevant keywords related to the destinations or themes you are promoting.
Furthermore, consider linking back to your website or blog from within your pin descriptions whenever appropriate. This helps drive traffic back to your site, boosting its authority in the eyes of search engines.
By focusing on SEO strategies such as keyword optimization, hashtag usage, thoughtful board titles, and strategic linking back to your website or blog content, you can enhance the discoverability of your travel brand on Pinterest while driving organic traffic from search engines.
Focus on Pinterest Ads
Pinterest ads are a powerful tool for travel companies looking to reach their target audience and drive bookings. With over 400 million monthly active users, Pinterest offers a vast potential customer base that is actively seeking travel inspiration.
To make the most of your Pinterest ads, it’s important to focus on creating visually appealing and engaging content. Use high-quality images that showcase the unique features of your destination or services. Whether it’s stunning landscapes, luxurious accommodations, or exciting activities, captivating visuals can capture the attention of Pinners and entice them to learn more.
Keywords play a crucial role in optimizing your ad campaigns on Pinterest. Research relevant keywords related to your travel offerings and incorporate them strategically into your ad copy, descriptions, and hashtags. This will help ensure that your ads appear in front of users who are actively searching for similar content.
Leveraging analytics is essential for understanding the effectiveness of your Pinterest ad campaigns. By analyzing metrics such as impressions, clicks, saves, and conversions, you can gain valuable insights into what resonates with your audience and refine future campaigns accordingly.
Promoting your pins is another key strategy to maximize exposure for your travel brand. Utilize various targeting options available on Pinterest such as interests, demographics, locations, and behaviors to reach specific audiences who are more likely interested in what you have to offer.
Developing a comprehensive Pinterest marketing strategy is vital for achieving success with ads. Determine clear goals for each campaign – whether it’s increasing website traffic or generating direct bookings – and create tailored strategies accordingly.
Optimizing content for search engines should also be a priority when running Pinterest ads. Incorporate relevant keywords throughout all aspects of both organic pins and paid advertisements to increase visibility in search results within the platform itself as well as external search engines like Google.
Don’t overlook the power of sponsored pins on Pinterest. By investing in promoting selected pins through paid advertising options offered by the platform (such as Promoted Pins or Shopping Ads), you can significantly increase the reach and
Success Stories of Travel Brands Using Pinterest
1. Airbnb: With over 8 million followers on Pinterest, Airbnb has successfully used the platform to showcase stunning images of their unique accommodations around the world. By creating boards that cater to different travel interests such as “Beach Getaways” or “Mountain Retreats,” they inspire wanderlust and drive bookings for their properties.
2. Expedia: Expedia leverages the power of visual content on Pinterest by curating boards that feature destination-specific guides, travel tips, and breathtaking photos. They also collaborate with influencers to create engaging and shareable content, further increasing their reach and brand exposure.
3. Lonely Planet: As a renowned travel publication, it’s no surprise that Lonely Planet excels at using Pinterest to promote its guides and inspire travelers. Their boards cover everything from city guides and adventure travel inspiration to foodie destinations and bucket list experiences.
4. National Geographic Travel: With a massive following of over 14 million users on Pinterest, National Geographic Travel captivates audiences with awe-inspiring photography from around the globe. From wildlife encounters to cultural experiences, their pins evoke a sense of wanderlust while promoting their magazine subscriptions and online resources.
5. Travelocity: Known for its catchy gnome mascot, Travelocity has successfully integrated its brand identity into captivating visuals on Pinterest. Their boards focus on various aspects of travel like family vacations, budget-friendly getaways, or luxury escapes—each designed to resonate with different target audiences.
These success stories demonstrate how travel brands can effectively leverage the power of visual storytelling through compelling imagery on Pinterest to engage potential customers and drive conversions in an increasingly competitive industry.
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs) about using Pinterest for travel marketing:
1. Can I use Pinterest for my travel business if I don’t have a large budget?
Absolutely! Pinterest offers a free platform that allows you to showcase your travel offerings through captivating visuals. While paid advertising can amplify your reach, it’s not necessary to get started.
2. How can I make my travel content stand out on Pinterest?
To grab attention, focus on creating high-quality and visually appealing pins that highlight the unique aspects of your travel destinations. Use eye-catching images, engaging descriptions, and relevant keywords to optimize your pins for searchability.
3. Is it important to track analytics on Pinterest?
Yes! Monitoring your analytics is crucial in understanding what types of content resonate with your audience and drive engagement. Utilize the insights provided by Pinterest Analytics to refine your strategy and create more effective campaigns.
4. Should I only promote my own content or also share others’ pins?
It’s beneficial to strike a balance between promoting your own content and sharing other inspiring pins related to travel. This helps you build relationships within the community, expand your reach, and position yourself as an authority in the industry.
5. Can I use hashtags on Pinterest like other social media platforms?
Yes! Hashtags are searchable on Pinterest, so incorporating relevant ones into your pin descriptions can help increase visibility and attract users who are searching for specific topics or destinations.
Remember that these FAQs only scratch the surface of utilizing Pinterest for travel marketing success. Stay tuned for more tips and strategies throughout this blog post!
Our Verdict
After exploring the numerous benefits and strategies of using Pinterest for travel marketing, it is clear that this platform holds immense potential for travel companies. With its visually appealing nature and vast user base, Pinterest provides an ideal opportunity to inspire wanderlust and drive bookings.
By signing up for a free Pinterest Business account and optimizing your profile, you can establish a strong presence on the platform. Creating eye-catching pins with high-quality visuals and utilizing relevant keywords will help increase visibility in search results.
One key aspect of success on Pinterest is taking full advantage of analytics. By analyzing your metrics, you can gain valuable insights into what content resonates with your audience and adjust your strategy accordingly.
Promoting your pins through paid advertising can further amplify their reach, allowing you to target specific demographics or interests. Additionally, developing a comprehensive Pinterest marketing strategy focused on SEO optimization will boost organic traffic to your website.
Several travel brands have already achieved great success on Pinterest by leveraging its unique features. From airlines showcasing exotic destinations to hotels highlighting luxurious accommodations, these success stories demonstrate the power of visual content in capturing travelers’ attention.
In conclusion,
Pinterest offers a wealth of opportunities for travel companies seeking to inspire wanderlust among their audience and ultimately drive bookings. By investing time and effort into creating compelling visuals, optimizing profiles with appropriate keywords, leveraging analytics data effectively, promoting pins strategically through ads campaigns – all while adhering to effective SEO practices – businesses can tap into the immense potential that this platform holds.
Post Navigation
In this blog post, we have explored the power of Pinterest for travel marketing and how it can inspire wanderlust and drive bookings through visual content. We discussed what Pinterest is and why it is ideal for the travel industry, as well as provided a step-by-step guide on how to use Pinterest for your travel company.
Additionally, we shared eight valuable tips for maximizing your presence on Pinterest, including investing in the platform, using high-quality visuals, optimizing keywords, leveraging analytics, promoting your pins strategically, implementing a comprehensive marketing strategy, focusing on search engine optimization (SEO), and utilizing Pinterest ads effectively.
Furthermore, we highlighted success stories of travel brands that have successfully utilized Pinterest to enhance their marketing efforts. These stories serve as inspiration and proof that with the right approach and dedication to creating engaging visual content on Pinterest, you can achieve remarkable results.
Lastly but not leastly(?), we answered some frequently asked questions about using Pinterest for travel marketing.
When it comes to driving engagement and bookings within the travel industry through visual content promotion there are few platforms more effective than Pinterest. Its visually appealing nature combined with its user-friendly interface make it an excellent tool to showcase destinations or experiences while igniting wanderlust in potential customers. By following our step-by-step guide and implementing our expert tips mentioned above – coupled with creativity – you can take full advantage of all that this platform has to offer!
So what are you waiting for? It’s time to unlock the full potential of your travel business by harnessing the power of visual storytelling on Pinterest! Happy pinning!