Pinterest Promoted Pins: Advertising Options and Tips for Effective Campaigns

Pinterest Promoted Pins: Advertising Options and Tips for Effective Campaigns


Pinterest Promoted Pins: Advertising Options and Tips for Effective Campaigns

Are you ready to take your brand’s advertising game to the next level? Look no further than Pinterest Promoted Pins! With their eye-catching visuals and targeted reach, these pins are a powerful tool for boosting brand awareness, driving conversions, and increasing sales. In this blog post, we’ll explore the benefits of Pinterest advertising, discuss different ad types and objectives, provide tips for running effective campaigns, and showcase some inspiring examples. So grab your creativity by the hand and let’s dive into the world of Pinterest Promoted Pins!

Benefits of Pinterest Advertising

Pinterest advertising offers numerous benefits for businesses looking to reach their target audience and drive meaningful results. With its visually appealing platform and engaged user base, Pinterest provides a unique opportunity to showcase products or services in a creative and compelling way.

One of the key benefits of Pinterest advertising is increased brand awareness. By creating eye-catching Promoted Pins that align with your brand’s aesthetic, you can capture the attention of potential customers as they browse through their feeds. This exposure helps generate familiarity with your brand and increases the likelihood of users engaging with your content.

Another advantage is enhanced video views. Pinterest has seen a significant increase in video consumption on its platform, making it an ideal channel for sharing captivating videos that tell your brand story or demonstrate product features. Promoting these videos can help you effectively communicate your message while driving engagement and boosting visibility.

Additionally, Pinterest advertising allows for targeted consideration and conversions. With advanced targeting options such as interests, keywords, demographics, and retargeting capabilities, you can ensure that your ads are shown to users who are most likely to be interested in what you have to offer. This targeted approach maximizes the chances of driving conversions by presenting relevant content to actively interested individuals.

Pinterest offers boosted catalog sales through its Shopping Ads feature. By uploading product catalogs directly onto the platform, businesses can create dynamic Product Pins that display real-time pricing information and availability. These shoppable pins enable users to seamlessly discover products they love while providing businesses with a direct avenue for driving sales.

Increased brand awareness

Increased brand awareness is one of the key benefits of advertising on Pinterest. With its highly visual platform and engaged user base, Pinterest offers a unique opportunity to showcase your brand and reach a wider audience.

When you promote your pins on Pinterest, they are displayed in users’ feeds and search results, allowing for increased visibility. This means that more people will come across your brand and become familiar with what you have to offer.

Furthermore, Pinterest’s algorithm works to show relevant content to its users based on their interests and previous interactions. This means that even users who may not be actively searching for products or services like yours can still discover your brand through promoted pins.

By consistently promoting high-quality pins that resonate with your target audience, you can create a strong presence on the platform and establish yourself as an authority in your industry. The more people see your pins, the more likely they are to remember your brand when they need a product or service you provide.

In addition, when users interact with promoted pins by saving them or clicking through to learn more, it signals to Pinterest that these pins are valuable content. As a result, Pinterest may show those ads to even more users who fit within the same demographic or interest group.

Investing in promoting your brand on Pinterest can lead to increased exposure and recognition among potential customers. By leveraging the power of visuals and targeting options available on this platform, you can effectively boost awareness for your business.

Enhanced video views

With Pinterest Promoted Pins, you have the opportunity to boost your video views and engage with a wider audience. Videos are an effective way to showcase your products or services in action and capture users’ attention. By utilizing Pinterest’s advertising options, you can enhance your video views and create a lasting impact.

To maximize your video view potential, consider creating eye-catching visuals that align with your brand identity. Use high-quality videos that tell a compelling story and evoke emotions within your target audience.

When it comes to promoting videos on Pinterest, keep in mind the importance of proper targeting. Tailor your campaigns to reach users who are most likely to be interested in what you have to offer. This targeted approach will not only increase video views but also improve overall engagement rates.

In addition, don’t forget about optimizing ad placements for mobile devices. The majority of Pinterest users access the platform through their smartphones or tablets, so ensure that your videos are easily viewable on smaller screens.

Remember, enhanced video views on Pinterest can lead to increased brand awareness and ultimately drive more conversions for your business. Don’t miss out on this valuable advertising opportunity!

Targeted consideration and conversions

Targeted consideration and conversions are key objectives when it comes to running effective advertising campaigns on Pinterest. With its highly engaged user base, Pinterest offers a unique opportunity to reach potential customers who are actively considering their options before making a purchase.

To achieve targeted consideration, it’s important to create visually appealing and inspiring Pins that resonate with your target audience. Use high-quality images or videos that showcase your products or services in action. Additionally, consider incorporating lifestyle imagery that aligns with the interests and aspirations of your target market.

When it comes to conversions, Pinterest provides several tools and features to help drive action from users. One effective strategy is using Rich Pins, which provide additional information about products directly within the Pin itself. This can include pricing details, availability, and even links to make purchases directly from the Pin.

Another powerful tool for driving conversions is retargeting. By installing the Pinterest Tag on your website, you can track user behavior and create custom audiences based on specific actions they take on your site. This allows you to show personalized ads to those who have already shown an interest in your brand or products.

Targeted consideration and conversions go hand in hand when it comes to successful advertising campaigns on Pinterest. By understanding your audience’s needs and preferences and utilizing the available tools effectively, you can drive meaningful engagement and ultimately increase sales for your business.

Boosted catalog sales

Boosted catalog sales are one of the key benefits that businesses can achieve through Pinterest advertising. With promoted pins, companies can showcase their products directly to a highly engaged audience and drive more purchases.

Pinterest allows businesses to create shoppable catalogs, making it easier for users to discover and buy products they love. By promoting these pins, brands can reach a wider audience and increase their chances of driving more sales.

When creating your Pinterest ad campaign with the objective of boosting catalog sales, there are a few things you should keep in mind. First, make sure your product images are visually appealing and high quality. This will catch the attention of users browsing through their feeds.

Optimize your pin descriptions by including relevant keywords that describe your product accurately. This will help improve visibility when users search for similar items on Pinterest.

Consider running campaigns during peak shopping seasons or holidays when people are actively looking for gift ideas or planning purchases. Timing is crucial in maximizing catalog sales through promoted pins.

By leveraging Pinterest’s advertising options effectively, businesses have the opportunity to boost catalog sales and drive revenue growth. So why not take advantage of this powerful platform to showcase your products and attract customers ready to make a purchase? Start exploring Pinterest advertising today!

Pinterest Ad Types

Pinterest offers various ad types to help businesses reach their target audience effectively. These ad formats are designed to capture users’ attention and inspire them to take action.

One of the most popular Pinterest ad types is Promoted Pins, which allows businesses to promote their content in a native and non-intrusive way. These pins blend seamlessly with organic content on Pinterest, making them more engaging for users.

Additionally, there are Video Pins that enable advertisers to showcase their products or services through captivating videos. With autoplay functionality, these video ads can instantly grab users’ attention as they scroll through their feeds.

Another ad type offered by Pinterest is Shopping Ads. These ads allow businesses to feature multiple products within a single pin, providing a convenient shopping experience for users and driving catalog sales.

Idea Pins (formerly known as Story Pins) offer an interactive storytelling format where brands can share step-by-step tutorials, behind-the-scenes glimpses, or creative inspiration with their audience. This immersive format helps brands connect with Pinners on a deeper level.

By utilizing these different ad types strategically based on your campaign goals and target audience’s preferences, you can maximize your brand’s visibility and drive meaningful engagement on Pinterest.

Pinterest Ad Objectives

When it comes to running successful advertising campaigns on Pinterest, having clear objectives is crucial. By defining your goals from the start, you can create targeted and effective Promoted Pins that resonate with your audience. Here are some of the key Pinterest ad objectives to consider:

Brand Awareness: Increase visibility and exposure for your brand by reaching a wider audience. Use eye-catching visuals and compelling messaging to capture attention and leave a lasting impression.

Video Views: Harness the power of video content by showcasing your products or telling engaging stories through Promoted Videos. Drive more views, engagement, and shares to expand your reach.

Consideration: Encourage users to explore your offerings further with consideration-focused ads. This objective allows you to drive traffic, app installs, lead generation, or encourage users to save ideas for later.

Conversions: Drive actions such as purchases or sign-ups by creating conversion-focused ads. Utilize strong calls-to-action (CTAs), persuasive copywriting, and relevant landing pages to guide users towards taking action.

Catalog Sales: If you have an e-commerce business with a product catalog feed already set up on Pinterest Merchant Center, this objective allows you to showcase specific products directly in front of interested shoppers.

By aligning your Pinterest ad objectives with the goals of each campaign, you can maximize results and achieve optimal return on investment (ROI). Remember that testing different strategies and analyzing performance metrics will help refine future campaigns for even greater success!

Brand awareness

Brand awareness is a crucial aspect of any successful marketing strategy. It refers to the extent to which consumers are familiar with and recognize a particular brand. With Pinterest advertising, businesses have the opportunity to significantly increase their brand awareness among a vast audience.

Pinterest’s visually-driven platform allows brands to showcase their products and services in an engaging and eye-catching way. By promoting pins that align with their brand identity and values, businesses can capture the attention of Pinterest users scrolling through their feed.

One effective tip for boosting brand awareness on Pinterest is to create visually appealing content that stands out from the crowd. Utilize high-quality images or videos that reflect your brand aesthetic and tell your unique story.

Another important factor in increasing brand awareness on Pinterest is targeting the right audience. Take advantage of Pinterest’s advanced targeting options, such as interests, keywords, demographics, and audiences based on website visitors or customer lists.

In addition to creating compelling visuals and targeting the right audience, it’s essential to engage with your followers by responding to comments and messages promptly. Building relationships with your audience can help strengthen your brand image.

Leveraging Pinterest promoted pins can be a powerful tool for enhancing brand awareness. By focusing on captivating visuals, precise targeting, and active engagement with users, businesses can successfully boost recognition for their brands within this highly visual social media platform.

Video views

Pinterest Advertising offers an effective way to boost your brand’s visibility and engagement on the platform. One of the key objectives you can set for your Pinterest Ad campaigns is to increase video views. This objective allows you to showcase compelling visual content that captures users’ attention and encourages them to watch your videos.

When it comes to video views, Pinterest provides a unique opportunity for businesses as it has a highly engaged user base actively seeking inspiration and ideas. By promoting videos on Pinterest, you can reach potential customers who are already in a mindset of discovery.

To make the most out of your video ad campaigns on Pinterest, it’s important to create eye-catching videos that align with your brand identity and resonate with your target audience. Keep in mind that Pinterest recommends using high-quality visuals, clear storytelling techniques, and concise messaging in order to captivate viewers from the very beginning.

Another tip for maximizing video views on Pinterest is leveraging relevant keywords and hashtags when creating Pin descriptions. This will help ensure that your videos appear in search results when users are looking for content related to their interests or needs.

In addition, consider utilizing targeting options such as interest targeting or keyword targeting to reach specific audiences who are more likely to engage with your video content. You can also take advantage of retargeting capabilities by reaching people who have previously interacted with similar Pins or visited your website.

By focusing on increasing video views through well-crafted ads, you can enhance brand awareness and drive consideration among potential customers within the vibrant community of pinners. So why not leverage the power of visual storytelling on Pinterest today?


Consideration plays a crucial role in any advertising campaign, and Pinterest provides several options to target users who are actively considering their next purchase. With Pinterest Promoted Pins, businesses can engage with potential customers who are already exploring ideas and seeking inspiration.

One effective way to drive consideration is through the use of shopping ads. These ads allow businesses to showcase their products directly within relevant search results or category feeds on Pinterest. By appearing in front of users at the moment they’re actively looking for inspiration or solutions, businesses can significantly increase the likelihood of conversion.

In addition to shopping ads, advertisers can also utilize video pins to capture attention and generate interest. Video content has become increasingly popular on social media platforms, and Pinterest is no exception. Creating captivating videos that highlight product features or demonstrate how-tos can be highly effective in driving consideration among potential customers.

Another strategy for increasing consideration is by utilizing dynamic retargeting campaigns. This allows businesses to re-engage with users who have previously shown interest in their brand or products on other websites or mobile apps. By reminding these users about what caught their attention initially, businesses can reignite their interest and encourage them to move further along the buyer’s journey.

Consideration-focused ad campaigns on Pinterest provide a valuable opportunity for brands to connect with consumers who are actively seeking information and evaluating their options. By leveraging shopping ads, engaging videos, and dynamic retargeting campaigns effectively, businesses can ensure they stay top-of-mind during this critical phase of the customer journey.


Pinterest Promoted Pins offer a powerful advertising solution for businesses looking to drive conversions. With its vast user base and visually appealing platform, Pinterest is an ideal channel for reaching potential customers who are actively considering making a purchase.

To optimize your Pinterest ad campaigns for conversions, it’s important to understand the different ad objectives available. Whether you’re aiming to increase website traffic, generate leads, or drive sales, Pinterest offers a range of objectives tailored to meet your specific goals.

By selecting the “conversions” objective, you can optimize your ads to encourage users to take action on your website. This could include signing up for a newsletter, making a purchase, or completing a form.

To maximize the effectiveness of your conversion-focused campaigns on Pinterest, consider implementing these tips:

1. Use high-quality visuals: Eye-catching images that showcase your products or services can capture attention and entice users to click through.
2. Write compelling descriptions: Craft persuasive copy that highlights the benefits of what you’re offering and encourages users to take action.
3. Target relevant audiences: Utilize Pinterest’s robust targeting options to reach people who are likely interested in what you have to offer.
4. Test different creatives and messaging: Experiment with various ad formats and messaging approaches to find what resonates best with your audience.
5. Monitor performance regularly: Continuously analyze campaign data and make adjustments as needed based on insights gathered from metrics such as click-through rates and conversion rates.

By following these strategies, businesses can leverage Pinterest Promoted Pins effectively for driving conversions and ultimately boosting their bottom line without any doubt!

Catalog sales

Pinterest Promoted Pins offer an excellent opportunity for businesses to boost their catalog sales. By leveraging the platform’s visual nature and highly engaged user base, advertisers can effectively showcase their products and drive conversions.

One of the key benefits of using Pinterest for catalog sales is its ability to reach a highly targeted audience. With advanced targeting options such as interests, keywords, and demographics, advertisers can ensure that their ads are shown to users who are most likely to be interested in their products. This targeted approach increases the chances of driving relevant traffic to product catalogs and ultimately leads to more sales.

Furthermore, Pinterest’s shoppable pins feature allows users to make purchases directly from within the platform. This seamless shopping experience eliminates any friction between discovering a product on Pinterest and making a purchase, further increasing conversion rates.

Another advantage of promoting catalog sales on Pinterest is the platform’s emphasis on creative visuals. High-quality images or videos showcasing products in use or styled settings can capture users’ attention and inspire them to explore further. By creating visually appealing content that aligns with your brand aesthetic, you can create desire for your products and drive more clicks through to your catalog.

It’s worth noting that optimizing product descriptions with relevant keywords and adding detailed information about each item helps improve search visibility within Pinterest itself. When potential customers search for specific items or categories related to your catalog, having well-optimized pins will increase your chances of being discovered by these motivated shoppers.

Pinterest Ad Sizes

When it comes to running successful advertising campaigns on Pinterest, one crucial aspect to consider is the ad sizes. Choosing the right ad size ensures that your content stands out and captures users’ attention effectively.

For Idea Pins ads, Pinterest recommends using a vertical aspect ratio of 9:16 or 4:5 for optimal viewing on mobile devices. The recommended image resolution is at least 1000 pixels wide by 1500 pixels tall, with a file size limit of 32MB. This format allows you to showcase your brand’s story in an engaging and immersive way.

Additionally, Pinterest offers standard ad sizes for other types of promoted pins. For static images or videos, the recommended aspect ratio is square (1:1) or vertical (2:3). It’s important to ensure that your visuals are clear and visually appealing across different devices.

Remember to keep text within safe zones and use high-quality images for better performance. By following these guidelines and experimenting with different ad sizes, you can optimize your campaigns for maximum impact on the platform.

Selecting appropriate ad sizes plays a significant role in creating eye-catching content that resonates with Pinterest users. Experimenting with various formats will help you find what works best for your brand and ultimately drive better results from your advertising efforts on the platform.

Idea Pins ad specs

Idea Pins are a popular and creative way to engage with your audience on Pinterest. These immersive, full-screen experiences allow you to share a collection of images, videos, and text all in one Pin. But what are the ad specs for Idea Pins? Let’s dive into it!

When creating an Idea Pin ad on Pinterest, there are a few important specifications to keep in mind. The recommended aspect ratio is 9:16 or 1:1 square format. The minimum width should be at least 600 pixels, while the maximum file size is 10GB.

You can include up to 20 pages within your Idea Pin ad, each page having a maximum duration of 60 seconds for video content. For static images or text-only pages, the limit can go up to two minutes per page.

Adding interactive elements like product tags or stickers can make your Idea Pin even more engaging. And don’t forget about captions! Including descriptive and attention-grabbing captions will help capture viewers’ interest as they browse through their feeds.

By following these ad specs for Idea Pins, you’ll be able to create visually stunning and captivating ads that resonate with your target audience on Pinterest. So get creative and start showcasing your brand’s unique story through this dynamic advertising format!

Pinterest Ad Campaign Examples

Looking for some inspiration to create effective Pinterest ad campaigns? Here are a few examples of successful campaigns that can help guide your strategy.

1. Home Decor Inspiration: A furniture retailer used Promoted Pins to showcase their latest collection of home decor items. By targeting users interested in interior design and DIY projects, they were able to drive high-quality traffic to their website and increase sales.

2. Recipe Ideas: A food brand launched a campaign promoting their new line of healthy snacks. They created visually appealing recipe Pins featuring their products as ingredients, targeting users who had shown an interest in healthy eating and cooking. This resulted in increased brand awareness and higher engagement with the brand’s content.

3. Travel Destinations: A travel agency utilized Promoted Pins to promote vacation packages for popular destinations. By targeting users who had previously searched for travel-related keywords, they were able to reach a highly relevant audience and drive bookings.

4. Fashion Trends: A clothing retailer ran a campaign showcasing their latest fashion trends through eye-catching Pins featuring styled outfits. By targeting fashion enthusiasts and leveraging Pinterest’s visual platform, they successfully generated buzz around their brand and increased online sales.

5. DIY Projects: An arts and crafts store launched Promoted Pins highlighting step-by-step tutorials for various DIY projects using their products. Targeting craft lovers helped them attract engaged users who were likely to purchase supplies from their store.

These examples demonstrate the versatility of Pinterest advertising across different industries, allowing businesses to effectively reach specific target audiences with engaging content tailored to their interests.

Tips for Effective Pinterest Advertising Campaigns

When it comes to running successful Pinterest advertising campaigns, there are a few key strategies that can help you maximize your results. Here are some tips to keep in mind:

1. Understand your audience: Before launching any advertising campaign on Pinterest, take the time to thoroughly research and understand your target audience. This will allow you to create content and ads that resonate with them and drive engagement.

2. Use high-quality visuals: Pinterest is a highly visual platform, so it’s important to use eye-catching images or videos that stand out in users’ feeds. Invest in creating high-quality visuals that align with your brand aesthetic and capture attention.

3. Optimize keywords and descriptions: Just like search engine optimization (SEO), optimizing keywords and descriptions on Pinterest can improve the visibility of your promoted pins. Use relevant keywords in pin titles, descriptions, and board names to increase the chances of appearing in user searches.

4. Leverage seasonal trends: Take advantage of seasonal events or holidays by tailoring your promoted pins to match trending topics or themes. This can help increase engagement as users actively search for inspiration during these times.

5. Test different formats: Experimenting with different ad formats such as static images, video pins, carousel ads, or idea pins can give you insights into what resonates best with your audience. Test various formats to find out which ones yield higher click-through rates (CTRs) and conversions.

6. Utilize targeting options: One of the biggest advantages of advertising on Pinterest is its robust targeting capabilities. Make use of demographic filters, interest-based targeting, retargeting options based on website visitors or customer lists, or even lookalike audiences to reach people who are more likely interested in what you offer.

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Johnny is dedicated to providing useful information on commonly asked questions on the internet. He is thankful for your support ♥

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