Gameday: imagine being a drop of water

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You’re probably thinking ‘What does a drop of water have to do with Johnny Holland?’ We couldn’t imagine a reason ourselves, until somebody came up with the idea to create a game in which you can play a drop of water. And games are interactive, so that’s a signal for us.

The game is called I-Fluid. It’s basically a platform game in which you have to survive and reach the end. All kinds of objects and creatures are in the way and are capable of sucking your juices. The interesting thing is the physics behind the game. When you interact with your environment you can cause chain reactions. You also have to look out for objects that suck water, such as kitchen paper… but vegetables are an ideal way to regenerate yourself.

Jeroen van Geel

Jeroen van Geel is founder/chief kahuna of Johnny Holland and the interaction director at Fabrique [brands, design & interaction], a Dutch multidisciplinary design agency. You can follow him on Twitter via @jeroenvangeel.

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