Communicating UX Through Video: 3. Future Scenarios

This collection of user experience videos will take the idea of concept videos, which we saw examples of last week, even further by showing us future scenarios that involve a range of new products and technologies. These scenarios are opportunities for designers to focus on storytelling and communicate ways that new technology will be a part of people’s everyday lives.

The following videos could have been commissioned for a variety of reasons – to envision how emerging technologies will reshape consumer products, to understand how customer needs will change in the near future, a conversation point about future directions, branding and PR, etc.

Intel/IDEO UMPC Vision

To help Intel imagine new applications for it’s technology and possible future contexts, IDEO created this three part video scenario that envisions user experiences made possible by Intel’s advancements in ultra-mobile PC technology. It’s high production value of depiction of everyday situations makes it a video that anyone could enjoy watching and discussing. I love the collaborative playlist in the party at the end, but what’s up with the silent headphone-rave?!
To see a video prototype by IDEO, check out Vocera.

Microsoft Productivity Future Vision

In a previous article Jeroen already wrote about the Microsoft videos, but they’re still worth the mention. Microsoft video’s always have superior production quality but often come off as gimmicky advertisements. It would be great to see this videos incorporate a narrative and start to explore how these slick interfaces and high tech products will actually help people be productive.

System Hauzen by Samsung

This future vision from Samsung takes the form of a commercial, focusing on specific products for the home. Unlike the last videos, System Hauzen follows a single narrative of a family going about their day. Unfortunately this narrative is broken and becomes a cheap infomercial when the actors address the audience and say things like “this is the future…”. But what’s most striking about this video is how creepy this ethnically ambiguous family is! A comment on the video’s YouTube page compared it to Horizons at Disney World’s Epcot Center, a future vision built in the 80s. System Hauzen is so campy, cliche and borderline anti-utopian that it immediately becomes a parody of itself. It’s fun to watch though!

Nokia Design Views of the Future

Connect is one part of a video series by Nokia Design. Each video explores a different lifestyle and tells a short story while exploring new mobile phone designs.
“The videos are not showing prototypes of actual phones or devices that Nokia is currently working on or plans to launch. They are exploring futuristic concepts and potential new ideas that may or may not be produced in years to come. They are designed to inspire and stimulate discussion around how the mobile device of the future might look and function in our lives.“

Little Brinkland

This is a video from Anab Jain’s Little Brinkland project and is quite different from anything else that we have seen. Anab was asked by a company that designs office products to explore the future of work and workplaces. Anab did this by creating a fictional town called Little Brinkland, set it in the year 2012, and made documentary videos about the people that live there. In this video we meet Andrew, who owns a ‘pet implant consultancy’ and Luka, a ‘networked dog’. What I really enjoy about this video is the way it mixes a fictional story set in the future with situations recorded on the street with real people. Read more about this project and see all the videos at


“Showing a day in the life of a knowledge worker in the far-off distant year, 2004.” A classic corporate vision of the future, from Sun Microsystems. You can read more about this video at

Adam Little

Adam Little is an interaction designer who enjoys human centered design in collaborative, multicultural and cross disciplinary teams. He is Pilot Year student at the Copenhagen Institute of Interaction Design where they apply technology to people’s everyday lives by prototyping new ideas for products, services and software.

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