When it comes to the world of advertising, both in-person and digital, the use of graphics is a major part of the process for many businesses and entities. Quality graphic design has been shown to benefit businesses in several ways, and one of the top themes to consider as you’re looking to maximize your success in this area is finding a great graphics company to work with. 

How can you tell if a company you’re considering for your various graphic design needs is strong, reputable and viable for the kinds of project requirements you have in place? Let’s start by going over the value of graphics in advertising, then dig into some tips on locating the ideal partner. 

Why Graphics Matter in Business Advertising

Simply put, graphics are some of the most important tools that any business has at its disposal when advertising. A few key statistics make this abundantly clear: 

• 72% of consumers say that visual appearance is the primary factor considered when making a purchasing decision online 
• 67% of marketers believe that visuals are more important than text 
• 66% of senior marketing executives consider visual assets (photos, video, illustrations and infographics) to be very important to their marketing efforts

It’s evident that visuals are crucial for businesses when advertising and trying to reach target audiences. But it’s not just about understanding this general concept – you also need to be able to implement graphical elements in an effective way. Simply slapping some random images on your website or using any old stock photo isn’t going to cut it in today’s competitive landscape. 

This is where working with a strong, reputable graphics company comes into play. These service providers can help you take your advertising efforts to the next level by delivering high-quality visuals that are optimized for your specific target audience and objectives. 

Our next several sections will go over some themes to evaluate as you look for a great graphic design partner. 

Reputation and Reviews

Like many other areas of business, you’ll want to make sure that the graphics company you work with has a great reputation in the industry. One of the best ways to evaluate this is by reading online reviews and testimonials from past clients. You can also look for any awards or recognition that the company has received from other publications or websites. If a particular company you’re considering has virtually no online presence or reviews, that’s definitely a red flag. 

It’s important to note that you should also pay attention to the types of clients that a given company has worked with in the past. If they’re primarily focused on small businesses but you need help with enterprise-level projects, they may not be the best fit. On the other hand, if you’re a small business owner who is looking for help with more basic graphical needs, working with a company that typically serves enterprise clients may not make sense either. 

The bottom line is that you’ll want to make sure that the company you partner with has experience working with businesses like yours. 

A Versatile Range of Products

While some companies may specialize in specific types of graphics, such as website design or logo creation, the best providers will usually offer a diverse range of products. This ensures that you can rely on them for all of your graphical needs, both now and in the future as your business continues to grow. 

Some of the most common types of products offered by great graphic design companies include:

• Indoor and outdoor signage: From storefront signs to trade show displays, indoor and outdoor signage is a must for businesses in nearly all industries. This is one of the best formats for getting your brand in front of potential customers, so you’ll want to make sure that it’s done right. 
• Website design and development: In today’s digital landscape, having a strong online presence is critical for businesses of all sizes. A great website not only looks good, but also functions well and helps you achieve your specific objectives. 
• Vehicle advertising methods: Many of the best graphical designers also produce products like vinyl car decals, custom car magnets, and more. If you’re looking for a cost-effective way to advertise your business on the go, this is definitely worth considering. 
• High-quality printing services: While digital advertising has become increasingly important, print media is still alive and well. From business cards and flyers to brochures and postcards, quality printing can help you reach your target audience in a variety of ways. 

As you can see, the best graphical design companies will offer much more than just logo creation and stock photos. When evaluating potential providers, be sure to consider the full range of products and services that they offer. 

Pricing Considerations

When it comes to advertising, you’ll want to make sure that you’re getting the most bang for your buck. However, it’s important to remember that quality graphics come at a price. In general, you’ll get what you pay for when working with graphical design companies. 

That being said, there are definitely ways to save money without sacrificing quality. One option is to look for providers who offer package deals on multiple products. For example, if you need help with both website design and print media, working with the same company can often give you a significant discount. 

You should also ask about any discounts that may be available for larger projects. Many companies are willing to negotiate pricing for larger orders, so it’s definitely worth asking. 

Finally, don’t be afraid to shop around and compare pricing from different companies. This will help you ensure that you’re getting the best possible deal on quality graphical design services. 

The Bottom Line

When it comes to advertising, graphics are an important part of the equation. If you’re looking to take your business to the next level, it’s essential to find a great provider for all of your graphical needs. Keep the factors discussed above in mind as you evaluate potential companies, and you’ll be sure to find the perfect partner for your business.