Do you want to get your small company’s name out there and in front of your target audience? Maybe you are thinking about launching a business but just have no idea where to start in terms of brand exposure. Either way, this is the guide for you.
Get a Solid Site
One of the first steps that you should be taking when trying to launch a business, or market a company would be for you to get a solid website. You need to remember that we live in a tech-focused world and that the first thing a customer is going to do is search for your company on Google. If you don’t show up then this is going to work against you, and your customer may even go as far as to click on your competitor’s site instead. This is the last thing you need, but a website will stop all of this from happening. The one thing you need to do here is to make sure that you do not make the site yourself. If you do, then you may find that it looks unprofessional and clunky. You may even experience downtime as well, because of not putting your site together properly. Hiring an agency is one of the best ways for you to work around this, so put in the work to find someone who knows what they are doing. Sure, this will cost you, but the results will be well worth it.
Leverage Social Media
In this day and age, everyone is on social media. If you are not using Facebook to promote your company then this is a major mistake and you will end up paying for it later. If you don’t have Facebook then create a page today and put in the work to drive some leads to your site. More and more people are joining social media by the day, and the best way for you to get your business exposure would be for you to get yourself out there and in front of them. If you want some more help when it comes to generating leads then it is wise for you to invest in a lead generation agency.
Claim your Company Online
Whether you get on board or not, you must remember that information about your company is going to be online. Take control and be one step ahead by making sure that you read everything people are posting about you. Search various browsers to see what information is being put out there and create a way for people to leave reviews. If you can set this up yourself then you can stop your customers from doing this elsewhere, or on a platform where you might not be able to respond to others and their comments.
Try and use Google AdWords if you can as this will help you to target the types of products or even services that you intend to offer. Remember that you must focus on the quality of just a couple of keywords first and then build it up. If you start by focusing on too many keywords at once, then this will make things even harder than they need to be and you may find that your business ends up struggling as a result. When you have gained some traction with your SEO, you can then expand into other avenues, and build your internet presence.
Create Local Awareness
Having an online presence is great, but if you run a brick-and-mortar store, then you also need to be driving local people to your store. Find ways to get involved with the local community, and volunteer where possible. Sponsoring a sporting event is a great way to go, as is taking part in a non-profit event. Giving away SWAG, or promotional items with your name on them is also a very good thing to do, so make sure that you are aware of this and that you take steps to get your name out there.
Offer a Coupon
If you want people to try your business for the first time, then one thing you can do is give away coupons. Coupons help you to build loyalty from an early stage and it also encourages people to recommend you to their friends and family. If you have not considered doing this yet, then make sure that you are posting your coupons on social media and that you are also taking the time to start a referral program. This is a great way for you to really push your brand.